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Saudi Arabi 55 Duqm Duqm Oman Oman 56 Ad-Damazin ad-Damazin Sudan Sudan 57 Dammam Dammam Kingdom of Saudi Arabia Saudi Arabia 58 Dawadmi, Kingdom of Saudi Arabia 59 Doha Doha Qatar Qatar 60 Role Ad-Dawr Iraq Iraq 61 Ed Dueim Sudan Sudan 62 Al Diwaniyah, Iraq 63 Er Rachidia Morocco Morocco 64 Rabat Rabat Morocco Morocco 65 Ar Rass Saudi Arabia Saudi Arabi 66 Rustaq, Oman 67 Al-Rastan ar-Rastan Syria Syria 68 Ar Rutba Iraq Iraq 69 West Riffa Ar Rifa` Bahrain Bahrain 70 Raqqa ar-Raqqa Syria Syria 71 Ramadi, Iraq 72 Al Ramtha Al Ramtha Jordan Jordan 73 Ramla, Palestine 74 Rumailah, Kingdom of Saudi Arabia 75 Ruwais United Arab Emirates U A E 76 Riyadh Riyadh Kingdom of Saudi Arabia Saudi Arabia 77 Al Zawia, Libya, Libya 78 Zarqa, Zarqa, Jordan 79 Az Zaqaziq, Egypt 80 Az Zaimah Kingdom of Saudi Arabia Saudi Arabia 81 Saturday Oulad Nemma Sebt Oulad Nemma Morocco Morocco 82 Ambassador As-Safirah Syria Syria 83 Al Salt, Jordan 84 As Sulayyil Saudi Arabia Saudi Arabia 85 Sulaymaniyah, Iraq 86 Samawah, Iraq 87 As-Suwayda As-Suwayda Syria Syria 88 Suez Suez Egypt 89 AL Suwaiq Oman Oman 90 Seeb As Sib Oman Oman 91 Seeb Seeb Oman Oman 92 Sharjah Al Sharjah United Arab Emirates U A E 93 Shamia Iraq 94 Shihr ash-Shir Yemen Yeman 95 Chlef, Algeria 96 Al-Shouf Al-Shouf Lebanon Lebanon 97 Essaouira Essaouira Morocco Morocco 98 Ad-Du'ain ad-Du'ain Sudan Sudan 99 Taif Taif Kingdom of Saudi Arabia Saudi Arabi 100 Turaif, Saudi Arabia, Saudi Arabia 101 Tintane Mauritania 102 Dhahran, Kingdom of Saudi Arabia, Saudi Arabia 103 Larache Larache Morocco Morocco 104 Al `Arish, Egypt 105 Al 'Aziziyah, Libya 106 'Udhailiyah, Saudi Arabia, Udhailiyah, Saudi Arabia 107 Al Aqaba Al' Aqabah Jordan Jordan 108 Uqair, Saudi Arabia, Saudi Arabia 109 Al-Ula Al-`Ula Kingdom of Saudi Arabia Saudi Arabi 110 Allama El Eulma-Snt A Algeria 111 Amarah Iraq Iraq 112 Al-Omran, Kingdom of Saudi Arabia, Saudi Arabia 113 Al-Awja Al-Awja Iraq Iraq 114 Al-Ain al-Ain United Arab Emirates U A E 115 Laayoune Ayoûn el-Atroûs Mauritania 116 Laayoune El Aaiún Morocco Morocco 117 Al-Oyoon Al-Oyoon Saudi Arabia Saudi Arabia 118 Uyayna 'Uyayna Saudi Arabia Saudi Arabia 119 Hurghada Al Ghardaqah Egypt Egypt 120 Al-Fashir al-Fashir Sudan Sudan 121 Fujairah Al Fujayrah United Arab Emirates U A E 122 Fahaheel Kuwait Kuwait 123 Al-Fuheis Fuheis Jordan 124 Fakih Bensalah Faki ben-Sala Morocco Morocco 125 Fallujah Fallujah Iraq Iraq 126 Fnideq Morocco Morocco 128 Al Fayyum, Egypt 130 Al-Qa'im, Iraq 129 Al Qamishli, Syria, Syria 130 Cairo, Cairo, Egypt 131 Al Qubbah Libya Libya 132 Jerusalem Al-Quds Palestine Palestine 133 Qurayyat, Gurayat, Kingdom of Saudi Arabia 134 The Grand Palace, Ksar el-Kebir, Morocco 135 Al-Qadarif al-Qadarif Sudan Sudan 136 Qadeimah, Kingdom of Saudi Arabia, Saudi Arabia 137 Qatif, Qatif, Kingdom of Saudi Arabia 138 Al Qunfudah Al Qunfudhah Kingdom of Saudi Arabia Saudi Arabia 139 Kenitra, Morocco 140 Al Quwaysimah Jordan 141 Al-Quwaiiyah Al-Gwei'iyyah Kingdom of Saudi Arabia Saudi Arabi 142 Kairouan Tunisia Tunis 143 Qaisumah, Kingdom of Saudi Arabia, Saudi Arabia 144 Al Kadhimiya Kadhimiya Iraq Iraq 145 Al Karak, Jordan 146 Kut Iraq 147 Latakia, Syria, Syria 148 Lod Palestine Palestine 149 Al Lith, Kingdom of Saudi Arabia, Saudi Arabia 150 Al-Malikiyah Bahrain Bahrain 151 Al Majma'ah, Kingdom of Saudi Arabia, Saudi Arabia 152 Muharraq Muharraq Bahrain Bahrain 153 Al-Mahalla Al-Kubra, Al Mahallah al-Kubra, Egypt 154 Mohammedia Morocco Morocco 155 Mohammedia mohammedia Tunisia Tunis 156 Medea Algeria Algeria 157 Medina, Medina, Kingdom of Saudi Arabia 158 Al-Marawi'a al-Marawi'a Yemen Yeman 159 Al Marj Libya Libya 160 La Marsa, Tunis, Tunisia 161 Al Muzahimiyah Muzahmiyya Kingdom of Saudi Arabia Saudi Arabia 162 M'Sila Algeria Algeria 163 Al Matariyyah Egypt 164 Muqdadiyah, Iraq 165 Al-Mukalla al-Mukalla Yemen Yeman 166 Al Managil al-Managil Sudan Sudan 167 Manama, Manama, Bahrain 168 Monastir Monastir Tunisia Tunis 169 Mansoura, Al Mansurah, Egypt 170 Green Zone Iraq Iraq 171 Minya, Al Minya, Egypt 172 Mosul, Iraq 173 al-Mayadin al-Mayadin Syria Syria 174 Nazareth Palestine Palestine 175 Nasiriyah, Iraq 176 Nador Morocco Morocco 177 Naora Naora Palestine Palestine 178 Nabatieh, Lebanon 179 An-Nabk Syria Syria 180 Najaf, Iraq 181 Néma Mauritania Mauritania 182 Al-Namas, Kingdom of Saudi Arabia, Saudi Arabia 183 An-Nahud Sudan Sudan 184 Hofuf, Saudi Arabia 185 El Oued Valley, Algeria 186 Al Wajh, Kingdom of Saudi Arabia, Saudi Arabia 187 Al Wakrah al Wakrah Qatar Qatar 188 Youssoufia Morocco Morocco 214 Umm al-Fahim umm l-fahim Palestine Palestine 215 Umm al Qaywayn Umm al Qaywayn United Arab Emirates U A E 216 Omdurman, Sudan, Sudan 217 Umm Rawaba Sudan Sudan 218 Umm Qasr Iraq Iraq 189 Nouadhibou Nouadhibou Mauritania Mauritania 219 Obock Djibouti 190 Hoby Somalia Somalia 191 Oulad-Teima Morocco Morocco 221 Bab Ezzouar, Algeria 222 Bababé Mauritania 223 Batna, Algeria 224 Bajil bajil Yemen Yeman 274 Beersheba, Palestine, Palestine 225 Baqa al-Gharbiyye Baqa al-Gharbiyye Palestine Palestine 226 Balho Djibouti 227 Bejaia, Algeria, Algeria 228 Bidbid Oman Oman 229 Badr Haneen Badr Kingdom of Saudi Arabia Saudi Arabi 230 Baraki, Algeria 231 Berbera Somalia Somalia 232 Bordj el Kiffan Algeria 233 Bordj Bou Arreridj Algeria 234 Bardera Baardheere Somalia Somalia 235 Berrechid Morocco Morocco 236 Barka Oman Oman 237 Berkane volcano, Morocco, Morocco 238 Buraydah Buraydah Kingdom of Saudi Arabia Saudi Arabia 239 Barika Barika Algeria Algeria 240 Biskra Biskra Algeria Algeria 241 Bashar Béchar Algeria Algeria 242 Baabda Baabda Lebanon Lebanon 243 Baalbak, Lebanon 244 Baghdad Baghdad Iraq 245 Abqaiq, Saudi Arabia, Saudi Arabia 246 Bilbeis, Egypt 247 Baljurashi, Kingdom of Saudi Arabia, Saudi Arabia 248 Country Balad Iraq Iraq 249 Beledweyne Somalia Somalia 250 Ben Arous Ben Arous Tunis 251 Bint Jbeil, Lebanon 252 Benguerir Morocco Morocco 253 Bizerte Tunisia Tunis 254 Benghazi, Benghazi, Libya 255 Banha, Egypt 256 Bani Suwayf, Egypt 257 Beni Mellal Morocco Morocco 258 Bani Walid, Libya 259 Bahla Oman Oman 260 Bou Saada Algeria Algeria 261 Boutilimit Mauritania 262 Bur Said, Egypt 263 Port-Sudan, Sudan, Sudan 264 Borco Somalia Somalia 265 Boû Gâdoûm Mauritania 266 Bogué Mauritania Mauritania 267 Bait al-Faqih Yemen Yeman 268 Beit Hanoun, Palestine 269 Beit Lahia Palestine Palestine 270 Bethlehem Palestine Palestine 271 Baiji Iraq 272 Beirut, Beirut, Lebanon 273 Bisha, Kingdom of Saudi Arabia, Saudi Arabia 275 Tadjourah Djibouti Djibouti 276 Tarout of Saudi Arabia Saudi Arabia 277 Taroudannt, Morocco 278 Taza, Morocco, Morocco 279 Tebessa, Algeria 280 Tabuk, Saudi Arabia, Saudi Arabia 281 Tidjikdja Mauritania Mauritania 282 Tudmur destroys Syria 283 Tarhona, Libya 284 Tiznit, Morocco 285 Tétouan, Morocco, Morocco 286 Taiz Taizz Yemen Yeman 287 Touggourt Algeria 288 Tikrit Iraq 289 Tel Keppe, Iraq 290 Tal Afar Iraq 291 Tlemcen, Algeria 292 Timbédra Mauritania 293 Tanomah Saudi Arabia Saudi Arabia 294 Taourirt Morocco 295 Tunis Tunis Tunis Tunis 296 Tiaret Algeria 297 Tiflet Morocco 298 Tayma, Kingdom of Saudi Arabia, Saudi Arabia 299 Thadiq Saudi Arabia Saudi Arabia 300 Thuqbah, Saudi Arabia, Saudi Arabia 301 Thuwal, Saudi Arabia, Saudi Arabia 302 Gardho Somalia Somalia 303 Jizan, Kingdom of Saudi Arabia 304 Gaalkacyo Somalia Somalia 305 Jabalia Palestine Palestine 306 Jableh, Syria, Syria 307 Jet Palestine Palestine 308 Juhfiyah, Jordan 309 Jidd Haffs, Bahrain 310 Jeddah, Kingdom of Saudi Arabia, Saudi Arabia 311 Girga Egypt 312 Guercif Morocco Morocco 313 Jerash, Jordan, Jordan 314 Jazirat Al Hamra United Arab Emirates U A E 315 Jezzine Lebanon Lebanon 316 Jaar Chanffar Yemen Yeman 317 Jalajil, Kingdom of Saudi Arabia 318 Galafi Djibouti 319 Bring Jilib Somalia Somalia 320 Jenin, Palestine, Palestine 321 Juba Juba Sudan Sudan 322 Jounieh Junyiah Lebanon Lebanon 323 Djibouti Djibouti Djibouti Djibouti 324 Jijel Algeria Algeria 325 Hail Ha'il Saudi Arabia Saudi Arabia 326 Hajjah Hajjah Yemen Yeman 327 Haditha Iraq 328 Hafar Al-Batin, Hafr Al-Batin, Saudi Arabia 329 Haql field, Saudi Arabia 330 Aleppo, Syria, Syria 331 Halba Lebanon Lebanon 332 Halabja, Iraq 333 New Halfa new Halfa Sudan Sudan 334 Hama, Syria, Syria 335 Homs Homes Syria 336 Hotat Bani Tamim, Saudi Arabia 337 Haifa, Palestine, Palestine 338 Khan Shaykhun, Syria, Syria 339 Khan Yunis Khan Yunis Palestine Palestine 340 Khanaqin, Iraq 341 Khirbat as Souk Jordan 342 Khouribga, Morocco, Morocco 343 Khasab, Oman 344 Khafji, Saudi Arabia, Khafji 345 Khamis Mushayt, Kingdom of Saudi Arabia, Khamis Mushayt 346 Khenchela Algeria Algeria 347 Khenifra, Morocco, Morocco 348 Khor `Angar Djibouti 349 Khor Fakkan United Arab Emirates U A E 350 Daria Darayya Syria Syria 351 Dibba United Arab Emirates U A E 352 Dubai Dubai United Arab Emirates U A E 353 Dukhan smoke Qatar Qatar 354 Dikhil Djibouti Djibouti 355 Dar'a Dar'a Syria Syria 356 Darnah, Libya, Libya 357 Disuq Egypt 358 Damascus, Syria 359 Damanhur, Egypt 360 Damietta, Egypt 361 Dahaban, Saudi Arabia, Saudi Arabia 362 Dohuk, Iraq 363 Dorra Djibouti 364 Duma Syria Syria 365 Dumat Al-Jandal, Kingdom of Saudi Arabia 366 Deir al-Balah, Palestine 367 Dayr az-Zawr, Syria, Deir Ezzor 368 Deer El Qamar, Lebanon 369 Dhamar, Yemen, Yemen 370 Dhi Sufal Yemen Yeman 371 Rabigh, Saudi Arabia 373 Ras Al Khaymah Ras Al Khaymah United Arab Emirates U A E 374 Ras Tanura, Saudi Arabia 375 Ras Laffan, Qatar 372 Ramallah, Ramallah, Palestine 376 Rabak Sudan Sudan 377 Rada Rida Yemen Yeman 378 Rafah Rafah Palestine Palestine 379 Rafha Rafha Saudi Arabia Saudi Arabia 380 Randa Djibouti Djibouti 381 Rosso Mauritania 382 Rayan Ar Rayyan Qatar Qatar 383 Raysut Oman Oman 384 Zakho Iraq 385 Zabid zabid Yemen Yeman 386 Zahle, Lebanon 387 Zulfi Saudi Arabia Saudi Arabia 388 Zliten, Libya 389 Zuwarah, Libya 390 Samarra, Iraq 391 Sabha Libya Libya 392 Sitra jacket Bahrain 393 Sahab Sahab Jordan Jordan 394 Sahar Sahar Yemen Yeman 395 Sakhnin, Palestine 396 Sirt, Libya 397 Settat Morocco 398 Sétif Algeria 399 Saida Saida Algeria Algeria 400 Sakakah, Kingdom of Saudi Arabia 401 Skikda Skikda Algeria 402 Selfeit Palestine Palestine 403 Salamiyah, Syria, Syria 404 Samail Samail Oman Oman 405 Sannar, Sudan, Sudan 406 Sindscha Sudan Sudan 407 Sousse Tunisia Tunis 408 Souk Ahras Algeria 409 Sohag, Egypt 410 Sayyan Sayyan Yemen Yeman 411 Sidi Bel Abbes, Algeria 412 Sidi Slimane, Morocco, Morocco 413 Sidi Kacem Sidi Kacem Morocco Morocco 414 Sélibaby Mauritania 415 Saihat, Kingdom of Saudi Arabia 416 Shubra al Khaymah, Egypt 417 Shibin El Kom Egypt 418 Sharurah, Kingdom of Saudi Arabia 419 Shefa-'Amr Palestine Palestine 420 Shaqraa Shaqraa Saudi Arabia Saudi Arabia 421 Chellalet El Adhaoura Algeria Algeria 422 Shamustar Lebanon Lebanon 423 Shinas Shinas Oman 424 Shendi, Sudan, Sudan 425 Shaybah Shaybah Saudi Arabia Saudi Arabia 426 Sabratha, Libya 427 Sohar, Sohar, Oman 428 Saham, Oman 429 Sorman, Libya 430 Sfax Sfax Tunis Tunis 431 Sefrou Morocco 432 Safwa city Safwa city Saudi Arabia Saudi Arabi 433 Salalah Salalah Oman Oman 434 Sana'a Sana'a Yemen Yeman 435 Photos Sour Lebanon Lebanon 436 Photos Sur Oman Oman 437 Saida Saida Lebanon Lebanon 438 Sir Banyas Island Sir Banyas Island United Arab Emirates U A E 439 Duba Duba Saudi Arabia Saudi Arabia 440 Dhurma Saudi Arabia Saudi Arabia 441 Tan-Tan Morocco Morocco 442 Tobruk, Libya 443 Tripoli, Tripoli, Lebanon 444 Tripoli, Tripoli, Libya 445 Tartus, Syria, Syria 446 Turaan Palestine Palestine 447 Tangier Tanger Morocco Morocco 448 Tanta Tanta Egypt 449 Tubas Tubas Palestine Palestine 450 Tulkarm, Palestine 451 Ali Bahrain Bahrain 452 Ibri Ibri Oman Oman 453 Ajloun, Jordan 454 Ajman Ajman United Arab Emirates U A E 455 Edited by Adel Bagrou Mauritania 456 Aden, Aden, Yemen 457 Arar, Saudi Arabia, Saudi Arabia 458 Tenth of Ramadan city 10th Of Ramadan Egypt Egypt 459 Atbara Atbara Sudan Sudan 460 Afrin, Syria 461 Afak Iraq 462 Afif Afif Saudi Arabia Saudi Arabi 463 Punishment Baqubah Iraq Iraq 464 Acre Acre Palestine Palestine 465 Ali Sabieh Djibouti 466 Amman Amman Jordan Jordan 467 Imran Amran Yemen Yeman 468 Annaba Annaba Algeria Algeria 469 Onaizah Unaizah Kingdom of Saudi Arabia Saudi Arabia 470 Ain el Beida, Algeria 471 Ain al-Arab Ain al-Arab Syria Syria 472 Aïn Oussara, Algeria 473 Garoowe Somalia Somalia 474 Ghardaia, Algeria 475 Gharyan, Libya 476 Gaza Gaza Palestine Palestine 477 Relizane Relizane Algeria Algeria 478 Ghalilah United Arab Emirates U A E 479 Fez Morocco Morocco 480 Farasan city Saudi Arabia Saudi Arabia 127 faifa faifa Kingdom of Saudi Arabia Saudi Arabia 481 Gabès, Tunis, Tunisia 482 Guelma Algeria Algeria 483 Quriyat Oman Oman 484 Al-Jahra Village, Kuwait 485 Sar Village, Bahrain 486 Kasserine Tunis Tunis 487 El-Kelâa-des-Sraghna Castle, Morocco 488 Qalqilya, Palestine, Palestine 489 Qalyub, Egypt 490 Qena, Egypt 491 Constantine Algeria Algeria 492 Kaduqli, Sudan, Sudan 493 Karbala, Iraq 494 Kirkuk, Iraq 495 Kro Guérou Mauritania 496 Kasala Sudan Sudan 497 Kismayo Somalia Somalia 498 Kafr el-Dawwar, Egypt 499 Kafr el-Sheikh, Egypt 500 Kafr Qasim Kafr Qasim Palestine Palestine 501 Kafr Kanna, Palestine 502 kfarshouba Lebanon Lebanon 503 Kufranja Jordan 504 Guelmim, Morocco 505 Kusti Sudan Sudan 506 Kiffa Mauritania 507 Kaédi, Mauritania 510 The Pearl-Qatar, Qatar 508 Lahij, Yemen, Yemen 509 Luk luuq Somalia Somalia 511 Layla, Saudi Arabia, Saudi Arabia 512 Liwa United Arab Emirates U A E 513 Madaba, Jordan 514 Mâl Mauritania 515 Madha Mad'ha Oman Oman 516 Medenine, Tunisia, Tunis 517 Madinat al-Hareer, Kuwait 518 Sadr City, Iraq 519 Kuwait City Kuwait City Kuwait Kuwait 520 K Abdullah Economic City, Kingdom of Saudi Arabia, Saudi Arabia 521 Madinat Hamad, Bahrain, Bahrain 522 Sixth of October City 6 October مصر Egypt 523 Madinat 'Isa, Bahrain, Bahrain 524 Marrakesh Marrakesh Morocco Morocco 525 Murzuk, Libya 526 Marsa Matruh, Egypt 527 Mostaganem Mostaganem Algeria Algeria 528 Massad Messaad Algeria 529 Muscat Muscat Oman Oman 530 Mesaieed Umm Said Qatar Qatar 531 Misrata, Libya 532 Masirah, Oman 533 Matrah, Oman, Oman 534 Ma'arrat al-Numan, Syria, Syria 535 Mogadishu Mogadishu Somalia Somalia 536 Magta Lahjar, Mauritania 537 Mecca, the Kingdom of Saudi Arabia, Saudi Arabia 538 Meknes, Morocco, Morocco 539 Malakal, Sudan, Sudan 540 Mallawi Mallawi Egypt 541 Manbij, Syria, Syria 542 Manah Scholarships Oman Oman 543 Mit Ghamr, Egypt 544 Nabeul Nabeul Tunisia Tunis 545 Nablus Nablus Palestine Palestine 546 Nalut Libya 547 Najran, Saudi Arabia, Saudi Arabia 548 Nizwa, Oman 549 Nouakchott, Mauritania 550 Nawa Syria Syria 551 Nyala Sudan Sudan 552 Hargeisa Somalia Somalia 553 Holhol Djibouti 554 Hīt Iraq 555 Wadi Al-Dawasir, Wadi Al-Dawasir, Saudi Arabia 556 Wadi Halfa, Sudan, Sudan 557 Oued Zem Morocco Morocco 558 Waw Waw Sudan Sudan 559 Oujda Oujda Morocco Morocco 560 Wad Madani Sudan Sudan 561 Ouarzazate Ouarzazate Morocco Morocco 562 Ouargla Ouargla Algeria Algeria 563 Ouezzane Ouezzane Morocco Morocco 564 Oualata, Mauritania 565 Oran, Algeria 566 Jaffa, Palestine, Palestine 567 Yambio, Sudan, Sudan 568 Yarim Yarim Yemen Yeman 569 Yafran, Libya 570 Yanbu, Saudi Arabia, Saudi Arabia 571 Yoboki Djibouti 572 يي Yei السودان Sudan ١ الفرق بين الدعاية والإعلان من حيث المفهوم ٢ الفرق بين الدعاية والإعلان من حيث الهدف ٣ الفرق بين الدعاية والإعلان من حيث التكلفة والمصداقية ٤ الفرق بين الدعاية والإعلان من حيث الجهة المستهدفة ٥ الفرق بين الدعاية والإعلان من حيث الأشكال ٦ المراجع الفرق بين الدعاية والإعلان من حيث المفهوم يختلط مفهوميّ الدعاية والإعلان لدى العديد من الأشخاص ولكن المختص يعرف الفرق الدقيق بين هذين المفهومين وسنذكر الفرق بينهما من حيث المفهوم فيما يأتي ١ مفهوم الدعاية تعرف الدعاية على أنها أداة تسويقية وترويجية تمتلكها الشركة وتقوم باستخدامها للترويج عن منتج أو خدمة معينة أو الترويج عن الشركة بحد ذاتها لدى المستهلك لإقناعه باقتناء هذه المنتجات والخدمات وأن الشركة هي الخيار الأفضل من بين الشركات الأخرى المنافسة مفهوم الإعلان يعرف الإعلان على أنه أداة ترويجية يتم من خلالها نقل المعلومات والحقائق والانطباعات عن عدة أمور تشمل الشركات المنتجات الخدمات الأشخاص والقضايا العامة والقيام بتوجيه الأنظار وتسليط الضوء عليها ولكنها لا تقع ضمن سيطرة ونفوذ الشركة بحد ذاتها وإنما يتم التحكم بها من جهات أخرى محايدة الفرق بين الدعاية والإعلان من حيث الهدف تهدف الدعاية بشكل عام إلى عدة أمور؛ لعل من أهمها وأبرزها خلق الوعي لدى جمهور المستهلكين بالمنتجات والخدمات التي تقدمها الشركة والخصائص والمميزات لهذه المنتجات ٢ ويؤدي هذا الوعي فيما بعد إلى شراء واقتناء هذه المنتجات والخدمات لذا فالدعاية بشكل أساسي تعمل على ملاحقة المستهلك للوصول إلى لحظة شراء المنتج بالإضافة إلى بناء العلامة التجارية للمنتج لدى المستهلكين ٢ وفي المقابل يقوم الإعلان ببناء السمعة الجيدة للشركة وزيادة الاهتمام بها لدى العامة ولكونه يُدار من أطراف ثالثة محايدة فإن هذا الأمر يجعل المعلومات التي تنتشر بواسطته ذات مصداقية أعلى وهذا الأمر قد يؤدي في النهاية إلى زيادة شراء منتجات وخدمات الشركة ولكن بشكل غير مباشر بخلاف الدعاية ٢ أي أن الإعلان يتضمن فكرة أو رسالة و ربما تكون حقيقية أو شائعة ولكن الهدف منها هو إيصال معلومة عن شخص أو عن قضية تستهدف فئة معينة أما الدعاية فهي عبارة عن نشاط تجاري الهدف منه نشر الوعي والتثقيف بالمنتج أو الخدمة لإقناع المشاهد للإقبال على الشراء ٢ الفرق بين الدعاية والإعلان من حيث التكلفة والمصداقية قلنا فيما سبق إن الدعاية يتم إدارتها وإنتاجها من قبل الشركة نفسها؛ وهذا يعني وجود العديد من التكاليف والتي قد تكون باهظة في العديد من الأوقات؛ حيث يتم تخصيص ميزانية خاصة للدعاية ويضاف إلى ذلك أن مصداقيتها تكون أقل لدى المتلقي لكونها صادرة من الشركة صاحبة المنتج ٣ بينما لا يتطلب الإعلان هذا القدر الكبير من التكاليف لكونه يدار أساساً من أطراف أخرى خارجية الأمر الذي يؤدي إلى تقليل التكلفة وزيادة المصداقية في ذات الوقت لدى المتلقي ٣ الفرق بين الدعاية والإعلان من حيث الجهة المستهدفة يتم توجيه الدعاية لفئة معينة من الناس؛ أي للفئة المستخدمة وهي الفئة التي تكون أكثر حاجة للمنتج أو الخدمة وهم المستهلكين بينما يكون الإعلان أكثر شمولاً وعمومية؛ حيث يتم توجيهه للجمع دون تخصيص أو تحديد وذلك لأن هدف الإعلان هو الترويج والإشهار ١ الفرق بين الدعاية والإعلان من حيث الأشكال يتضمن كل من الإعلان والدعاية أشكالاً متنوعة تميز كل منهما عن الآخر وفيما يأتي بيان لذلك أشكال الدعاية من أشهر الأشكال المستخدمة في الدعاية الأشكال الآتية ٢ الدعاية الرقمية الدعاية المطبوعة الدعاية الخارجية من خلال الحملات الدعاية عبر القنوات؛ سواءً أكان ذلك على التلفاز أو على الإنترنت أشكال الإعلان من أشهر الأشكال المستخدمة في الإعلان الأشكال الآتية ٢ المؤتمرات الصحفية الحوارات غير الرسمية التصريحات الإعلامية الزيارات الرسمية للشركات من قبل جهات إعلامية محايدة التسويق الإلكتروني يعتبر التسويق الإلكتروني من فروع التسويق العامة ويُطلق عليه أيضاً اسم التسويق الرقمي أو التسويق عبر الشبكة وهو عبارة عن الاستراتيجية التي تُستخدم في تنظيم طرق تكنولوجيا الاتصالات الحديثة وذلك من خلال تحويل السوق الافتراضية إلى واقع ملموس ويُعد التسويق الإلكتروني جزءاً مهماً من الاستراتيجية التسويقية الشاملة الحديثة إذ يُعتبر نوعاً مُهماً من أنواع أساليب التسويق الذي يسعى إلى تحقيق أهدافه عبر الإنترنت كما يُوصف أيضاً بأنّه عملية تطبيق المبادئ العامة لعلم التسويق عن طريق استعمال الوسائط الإلكترونية وعلى وجه الخصوص استعمال شبكة الإنترنت مزايا التسويق الإلكتروني إمكانية تطوير علاقة مع الزبائن بشكل كبير حيث يتوفر التفاعل المستمر وعلى الرغم من ذلك فإنّ بعض الزبائن يُقاومون ذلك ويعدونه تطفلاً وسلباً للخصوصية إلا أنّ استعمال تقنيات التبليغ الطوعي يزداد قبولاً بين الأشخاص وعلى وجه الخصوص بين أولئك الذين يترددون على المواقع التجارية استعمال التسويق الإلكتروني من أجل كسب العملاء لتحقيق فائدة كبيرة كي يتم البيع على موقع ما وكسب ولاء العملاء سهولة الحصول على أية معلومة مُتعلقة بالمنتج وإمكانية الحصول على السلعة المطلوبة في مدة قصيرة وتجاوز الحدود بغض النظر عن مكان وجود السلعة مما يُؤدي إلى دخول السلعة إلى العالمية ورواجها بطريقة سريعة فتح المجال أمام الجميع للتسويق الإلكتروني وعدم حصر ذلك على الشركات الضخمة المعروفة إنّما مُشاركة الفرد العادي أو الشركة الصغيرة بالتسويق بسهولة قلة التكلفة وسهولة التنفيذ بالقياس مع التسويق التقليدي إمكانية طلب السلعة بطريقة مباشرة من خلال إرسال طلب عبر الموقع الإلكتروني المُتعلق بالشركة أما التسويق التقليدي فلا يمكن طلب السلعة بصورة مُباشرة من خلال العملاء سهولة عرض كافة السلع وخدمات الشركة عن طريق الموقع الإلكتروني ويصعب حدوث ذلك في التسويق التقليدي بسبب الحاجة إلى مكان واسع لعرضها طرق نجاح التسويق الإلكتروني نوعية المنتج الذي يمكن تسويقه والخدمة حيث يحتوي التسويق الإلكتروني على الكثير من الطرق لذا يجب اختيار المناسب منها الميزانية الموضوعة لعمليات التسويق الإلكتروني خلال الإنترنت والتي يتم القيام بالحملات التسويقية للسلعة على أساسها خبرة المُسوق من ناحية كيفية تعامله مع آليات التسويق الإلكتروني والتطوير المتواصل في استعمال علم التسويق الإلكتروني في بيئة التسويق الرقمي أنواع التسويق الإلكتروني يكون التسويق الإلكتروني من خلال ما يأتي مواقع الإعلانات المجانية على الإنترنت المنتديات المتخصصة والعامة صفحات الموقع أدلة مواقع الإنترنت وفهارسها المواقع الاجتماعية حملات البريد الإلكتروني خلال الفيديوهات المدونات الصحف والمجلات فيديو أفضل طرق التسويق شاهد الفيديو لتعرف أفضل طرق التسويق ثائر مخيبر آي ميديا

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